Realtors’ Body Issues Nationwide Directive Against Magicbricks

Brokers are not optional participants in Indian real estate; they are the backbone. Platforms must recognise and respect that. This directive is a collective stand for dignity, fairness, and the future of our profession - Sumanth Reddy, Chairman, NAR-India

Hyderabad: NAR (National Association of Realtors) - India, an apex body representing Rera-registered and licensed real estate professionals across India, has formally issued a directive of non-engagement and non-cooperation against MagicBricks Realty Services Ltd, an online property listings platform. This unprecedented action comes in the wake of recent videos released by MagicBricks, which disrespects, misrepresents, and marginalises real estate brokers.

The apex body has pointed out that MagicBricks has historically thrived on the contributions of real estate brokers, agents, and professionals. However, their recent marketing campaigns have projected a narrative that undermines the brokerage profession while continuing to profit from the same ecosystem.

Speaking about their stance, Sumanth Reddy, Chairman, NAR-India, said: “This is not just about a single campaign - it is about years of silent undermining finally being called out. Brokers are not optional participants in Indian real estate; they are the backbone. Platforms must recognise and respect that. This directive is a collective stand for dignity, fairness, and the future of our profession.” The association has directed its members to cease all listings, advertisements, and business transactions with MagicBricks, to avoid all engagement with the platform until a formal public apology and written commitment are issued, and to actively educate clients and consumers about the vital and regulated role of licensed brokers to counter misinformation. “We welcome innovation,” said Amit Chopra, President, NAR-India, adding that, “misrepresentation and disrespect towards a regulated profession is unacceptable. Our community has powered this industry and platforms like MagicBricks - their recent conduct cannot go unchallenged.”

The realtor body has further called upon advertising and consumer protection regulators to assess whether such targeted, misleading campaigns would be tolerated if directed at other licensed professions such as doctors or chartered accountants.