Wipro confident of Santoor's lead

Wipro Consumer Care expressed confidence that Santoor will continue its strong market leadership in India’s personal care segment, driven by brand trust, innovation, and expanding consumer demand.

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8 Sept 2025 8:53 AM IST

Bengaluru: Billionaire Azim Premji-promoted Wipro Consumer Care & Lighting is confident of its brand Santoor dethroning rival FMCG major HUL's Lifebuoy as the market leader in the soap and personal care segment in the next one year, a top company official said.

Santoor, which has now become a Rs2,700-crore-plus brand, has made its way into liquid hand wash and some other adjacent categories, such as body lotion and body wash.

Wipro Santoor Santoor vs Lifebuoy Santoor market share HUL Lifebuoy competition Wipro Consumer Care Santoor ₹2700 crore brand Santoor soap India personal care market India FMCG brand rivalry Santoor hand wash Santoor body lotion Santoor body wash Wipro FMCG strategy Indian soap market leader