TASC deploys Salesforce AI agents to streamline ops

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11 Dec 2025 2:06 PM IST

Hyderabad: Salesforce, the world’s leading AI-powered CRM platform, has announced a strategic collaboration with TASC Outsourcing, a multinational recruitment, staffing, and HR solutions company with operations across India and the Middle East. The partnership aims to unify TASC’s sales and marketing functions and introduce autonomous AI agents to streamline fragmented processes, accelerate revenue growth, and strengthen customer engagement.

TASC, which employs over 8,000 associates and serves more than 500 clients across the UAE, Saudi Arabia and the wider MENA region, has adopted Salesforce’s Agentforce Sales to modernise its legacy recruitment-driven workflows. By integrating Salesforce with the company’s applicant tracking system (ATS) and ERP platform, TASC now operates an end-to-end, sales-ready system that enhances coordination and boosts productivity across its sales, recruitment and delivery teams.

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