Industry Lauds Norms To Curb Misleading Climate Claims

New Delhi: Industry experts on Monday lauded the Department of Consumer Affairs for releasing new guidelines to curb “greenwashing” or misleading environmental claims by companies.

The growing concern around "greenwashing," where companies exaggerate or falsely advertise the environmental benefits of their products or services, has raised red flags globally.

According to the India Cellular and Electronics Association (ICEA), the ‘Guidelines for Prevention and Regulation of Greenwashing or Misleading Environmental Claims, 2024’ to ensure transparency and accuracy in advertisements related to environmental sustainability will promote ethical business practices in the country.