New Siemens Healthineers initiative

Hyderabad: Siemens Healthineers in India has launched a nationwide awareness campaign titled ‘Knowing is Comforting’ to address Scanxiety—the anxiety, fear, or distress many patients experience before, during, or after medical imaging scans.

The campaign focuses on diagnostic imaging procedures such as mammography, MRI, CT, and PET CT, aiming to ease patient apprehensions and empower them with accurate information.

As part of the initiative, Siemens Healthineers has released a series of awareness videos in English and nine regional languages—Assamese, Bengali, Hindi, Gujarati, Kannada, Marathi, Malayalam, Tamil, and Telugu—making the content accessible to diverse communities across India.

Hariharan Subramanian, Managing Director of Siemens Healthcare Pvt. Ltd., said, “Early and precise diagnosis leads to better outcomes, timely treatment, and effective management of lifestyle diseases. Through this campaign, we reaffirm our mission to make healthcare more approachable and trusted, equipping every patient and caregiver with the knowledge they need to undergo the imaging process confidently, if advised.”