FSSAI bans use of 'ORS' on food products

image for illustrative purpose

18 Oct 2025 9:56 AM IST

NEW DELHI: The Food Safety and Standards Authority of India (FSSAI) has directed all food business operators to immediately stop using the word 'ORS' (Oral Rehydration Solution) in their labelling and advertisements, calling such practices misleading to consumers.

In its October 14 order, the food safety regulator clarified that the use of the term "ORS" in trademarked names or in the naming of any food products - even when accompanied by a prefix or suffix - constitutes a violation of the Food Safety and Standards Act, 2006.

FSSAI Food Safety and Standards Authority of India ORS Oral Rehydration Solution food labelling food advertising misleading claims food business operators regulatory compliance Food Safety and Standards Act 2006 consumer protection product naming rules trademark regulations food regulation enforcement labelling guidelines public health food safety standards FSSAI directive regulatory order October 2025