Godrej Agrovet’s PYNA helping farmers boost their profits

Hyderabad Godrej Agrovet Limited’s (GAVL), Crop Protection Business said that the company’s PYNA brand products can aid cotton farmers reduce their per acre cost of cultivation. An umbrella brand for sustainable cotton production, PYNA, consists of cotton weed management products Hitweed, Hitweed Maxx, and Maxxcott. With the farmers today facing acute labor shortage during the peak season coupled with heavy rains making manual weeding or use of farm machinery difficult, these innovative solutions are designed to address these challenges and enhance productivity.

Rajavelu NK, CEO, Crop Protection Business, GAVL stated, “At GAVL, we are committed to improving farm productivity and profitability while promoting sustainable cotton production practises. With our PYNA brand products demonstrating significant cost savings for cotton farmers, it is our honor to contribute to their economic success. We are continuously striving and working towards introducing new technologies and innovate new mixtures and formulations under the umbrella of PYNA product portfolio, as our ultimate goal is to uplift the livelihood of the Indian farmers.”

“The success of the PYNA brand can be attributed to strategic collaborations with 15 co-branded companies, both multinational corporations and Indian companies. The PYNA branding ensures quality control and instils trust among farmers, further strengthening cooperation between Godrej and its co-marketers,” he further added. GAVL was the first company to introduce post-emergent selective cotton herbicide, Hitweed, in 2007. Enabling cotton plants to get more space, light, and air for robust growth without impacting the soil, it was developed for usage 20-25 Days After Sowing (DAS).