Global major Nielsen bullish on India, To Boost Innovation

Bengaluru: India’s media market is experiencing rapid growth, driven by increasing digital consumption, evolving audience preferences and advancements in data-driven insights, global audience-measurement company Nielsen said on Monday, as it inaugurated new offices in the domestic market to drive innovation. Nielsen inaugurated its new offices in Mumbai and Bengaluru to expand operations, drive growth and build on its tech innovation capabilities in India.

Located in Goregaon in Mumbai and Whitefield in Bengaluru, this move is part of the company’s broader vision to strengthen presence in the region, driving business growth and enhancing operations. “The decision to establish new offices in India stems from the country's immense business opportunities and access to a highly skilled talent pool,” said Karthik Rao, CEO of Nielsen. “This expansion aligns with Nielsen’s commitment to strengthening its R&D, sales and operations capabilities, enabling us to better serve clients and drive innovation in this rapidly evolving market,” he mentioned. The Mumbai office spans 1,50,000 square feet, while the Bengaluru office covers 1,36,000 square feet, providing space for dynamic and flexible work environments.