FADA study to detect gaps between OEM, dealers

New Delhi: Automobile dealers' body FADA on Wednesday said it is initiating an annual dealer satisfaction study to gauge the market sentiment and to identify gaps that impact OEM-dealer partnership across key business aspects.

The Federation of Automobile Dealers Associations (FADA) has roped in Singapore-based consumer-insight led consulting and advisory firm PremonAsia for conducting the study. "With a sizable sample, FADA dealer satisfaction study will provide adequate representation from every quarter and cut across all categories of vehicles," FADA President Vinkesh Gulati said in a statement.

The study will also have a good demographic mix coupled with urban and rural balance, he added. The final report would be released by June-end this year, Gulati noted. "This study comes at a crucial time when the industry is facing unprecedented headwinds.