TV prices fall by Rs 2,500-85,000
Small cars poised to clock double-digit surge in sales
image for illustrative purpose
New Delhi: Television makers are lowering the prices of their products in the range of Rs2,500 to Rs85,000 to pass on the GST cut benefit to consumers, and expect a robust sales during the festival season beginning Monday. In an effort to boost consumption, the GST Council earlier this month decided to reduce tax rates on goods and services from September 22 -- the first day of the Navaratri, leading to price cuts of various items like television and other white goods. The duty on TV sets with screen size above 32 inches will reduce to 18 per cent from the existing 28 per cent.
TV makers have already announced price cuts in the range of Rs2,500 to Rs85,000, depending on the screen sizes and specifications, in order to extend the benefit of a 10 per cent reduction in GST to the consumers. The TV industry, which has had almost flat sales in the first half of this fiscal (April to September) so far, expects a spike in sales during festivals, starting with Navratra this week. Moreover, the makers expect consumers with their money saved from the reduced prices would upscale their purchases by going for a bigger screen size TV with additional features.
Leading TV manufacturers, such as Sony, LG and Panasonic, have come up with a new price list with reduced MRP effective September 22, 2025. Besides, makers also expect this will boost sales of bundled products such a sound bars and party speakers as they hope for a high double-digit growth this festive season. Sony India is reducing MRP ranging between Rs5,000 and Rs71,000 on its Bravia TV models having screen sizes of 43 inches to 98 inches. It has reduced prices of 43-inch BRAVIA 2 to Rs54,900 from Rs59,900 and 55-inch BRAVIA 7 to Rs2.50 lakh from Rs2.30 lakh. Similarly, its top-end BRAVIA 5 with 98-inch screen size will cost Rs8.29 lakh from Monday compared to the existing rate of Rs9 lakh. LG Electronics India has also announced price cuts from Rs2,500 to Rs85,800 for its television sets having screen sizes of 43 inches to 100 inches. It has reduced the MRP of the 43-inch screen size model to Rs28,490 from Rs30,990.
