Black Friday sales up 27% this year
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New Delhi: Black Friday sales rose 27 per cent over last year, fired up by healthy foods, beauty, personal care and home products categories, according to analysis by Indian e-commerce enablement SaaS platform Unicommerce.
The insights underscore the growing traction of the global retail shopping event in India, where the US-origin phenomenon, which traditionally marks the start of the post-Thanksgiving holiday shopping season, is rapidly gaining mainstream appeal.
This year, Black Friday fell on November 28, although the flow of deals and discounts continues all the way to 'Cyber Monday', an online-led shopping event known for digital offers.
In recent years, India has emerged as a major participant in the event, driven by its growing online retail penetration, Unicommerce said in a release.
According to orders processed by Uniware, Unicommerce's flagship platform for order, inventory and warehouse management, overall order volumes during the Black Friday week grew by around 27 per cent compared to the sale window in 2024. The rise reflects deepening preference for digital shopping channels ahead of the holiday season.
