Comfort debuts at Lakmē Fashion Week

In a bold and industry-first collaboration, Comfort, a fabric conditioner brand from Hindustan Unilever, made a debut at Lakmē Fashion Week x FDCI by creating a unique sensorial moment that celebrated style, perfume, and self-expression.

The collaboration unveiled Comfort’s new luxe range of ‘Comfort Perfume Deluxe’, a premium line of fabric conditioners inspired by award-winning luxury perfumes. This partnership moves Comfort beyond the laundry room, positioning it as an essential element of personal style and a touch of daily luxury.

Actress Pooja Hegde personified the essence of the new range. Her pan-India status and elegance perfectly captured the luxurious character of the new fragrances. Pooja Hegde’s presence helped in translating the brand’s message on luxury to a diverse national audience

The launch was also headlined by an ensemble of celebrated actress and digital celebrities, including Jennifer Winget, Priyanka Mohan, Kalyani Priyadarshan, Niharika NM, Amala Paul, and Sumukhi Suresh. All the celebrities represented a signature scent from the new range, reflecting Comfort’s belief that style is not just seen, it’s sensed.