Bartronics ties up with Origo to drive tech-led agri growth

Bartronics India Limited (BIL), a technology-driven enterprise with a strong presence in agritech and rural financial inclusion, has entered into a memorandum of understanding (MoU) with Origo Commodities India Private Limited to collaborate on expanding agri-focused business activities across India.

Origo is a leading provider of post-harvest agricultural supply-chain and warehousing services. The MoU establishes a strategic framework to jointly scale operations across storage, trade facilitation, financing enablement and technology-led agri services by leveraging the complementary strengths of both companies.

The collaboration forms part of Bartronics’ agritech growth strategy under Project Avio, an integrated agri-commerce and services initiative aimed at supporting farmers across both input and output markets.

Project Avio seeks to utilise Bartronics’ extensive rural footprint across more than 5,000 villages to improve access to agricultural inputs, market linkages, post-harvest services and trade facilitation.

Bartronics has set a target of building $1 billion in agri-linked business over the next three years through Project Avio, driven by scale, technology enablement and ecosystem partnerships.