SBI General partners with Upstox for digital distribution

Mumbai, Jul 21

SBI General Insurance, one of India’s leading general insurance companies, has entered into a strategic corporate agency partnership with Upstox, a prominent online wealth platform. This collaboration marks a significant step in expanding SBI General’s digital distribution network and enhancing accessibility to non-life insurance products for digitally-savvy customers.

With this strategic partnership, SBI General Insurance will offer its Motor Insurance products to Upstox's vast and growing customer base. These offerings aim to cater especially to young, financially aware, and digitally active customers who seek convenience, transparency, and personalised solutions. Through this collaboration, customers will benefit from seamless access to SBI General Insurance’s plans.

Speaking on the collaboration, Shri Mohd. Arif Khan, Deputy Chief Executive Officer, SBI General Insurance, said, “SBI General Insurance has always been committed to making insurance accessible to every Indian. Our collaboration with Upstox is a broader distribution strategy where we are partnering with new-age fintech platforms to ensure maximum reach. Upstox’s strong digital presence and loyal user base make them our ideal partner as we work towards delivering trusted, convenient, and innovative insurance solutions.”

Commenting on the partnership, Kavitha Subramanian, co-founder, Upstox, said, "At Upstox, our focus is to provide users with innovative and accessible financial solutions. This partnership with SBI General Insurance enables us to expand our range and provide our customers with seamless access to trusted motor insurance products. Together, we aim to enhance the overall financial well-being of our users by integrating protection alongside their investment journey."

This partnership not only enhances SBI General’s digital footprint but also reinforces its focus on providing seamless insurance solutions through trusted digital ecosystems. By integrating SBI General’s motor insurance products into the Upstox platform, customers can now benefit from a unified financial experience, managing their investments and securing their assets all in one place.

EoM.