Toyota Glanza, Cruiser clock combined sales of 1 lakh units
Hyderabad Toyota Kirloskar Motor (TKM) has witnessed a significant new milestone with the Toyota Glanza and the Urban Cruiser, together clocking cumulative sales of over 1 lakh units. Launched in June 2019 and September 2020 respectively, both the Glanza and the Urban Cruiser have received a good response from the customers, with the Glanza selling over 65,000 units and the Urban Cruiser registering sales of more than 35,000 units.
Since launch, the Glanza and the Urban Cruiser have played a significant role in catering to 66 per cent of first-time Toyota buyers, especially in Tier II & III markets. This has also helped TKM garner young-millennial customers who are not only seeking exceptional automobile ownership experience, but also the best balance of economically viable options. Furthermore, customers have also availed comprehensive "Best in Class" ownership experience, through the specially designed value-added service programs such as Express Maintenance 60 (EM60), Q Service, Extended Warranty & Service Packages (SMILES).
Atul Sood, Associate Vice-president, Sales, and Strategic Marketing, TKM, said, "Toyota takes great pride in its unrelenting efforts to ensure the highest customer satisfaction, and this milestone is a testament to the best ownership experience, exceptional sales and after sales services, as well as peace of mind that is offered to every single Toyota customer.
The Glanza and the Urban Cruiser have witnessed phenomenal success over the years, with the Glanza registering more than 25 per cent growth compared to its sales in 2020. Thanks to both these models that have helped us strike a defined balance to reach young aspiring customers, who desire to own a Toyota early in their lives.
The success of Glanza and Urban Cruiser reiterates our belief that a good purchase experience is not just about the product, but about the entire ownership process. Our focus on expanding footprints covering the tier II and tier III markets, has enhanced TKM product accessibility and service coverage to a wider and newer set of customer base," Sood added.