Tesla Launches in India: First Mumbai Showroom Opens with Model Y from Rs 60 Lakh
Tesla opens its flagship showroom in Mumbai with the Model Y starting at Rs 60 lakh. Orders are open, deliveries slated for Aug/Oct, as Tesla tests India ahead of local production.
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Tesla has officially entered the Indian electric vehicle market, inaugurating its first showroom at Mumbai’s Bandra Kurla Complex (BKC) on July 15, 2025 . The brand is debuting the Model Y, available in two variants:
Rear‑Wheel Drive (RWD): Rs 59.89–60 lakh (ex-showroom)
Long Range AWD: Rs 67.8–68 lakh (ex-showroom)
Prices are significantly higher than in global markets due to import duties over 70%, inflating costs by roughly Rs 21 lakh per vehicle.
Tesla’s Mumbai outlet is a 4,000 sq ft flagship experience center, leased for Rs 35 lakh/month, and operated directly (no dealerships). Five Model Y CBUs have already arrived from Shanghai, with orders now open, and deliveries expected from August 2025 for RWD, and October 2025 for Long Range.
The move is part of a “retail-first” strategy—Tesla is focusing on brand building before committing to local manufacturing. A Delhi showroom is reportedly in the works. While India’s EV sector currently holds ~4% market share and is dominated by Tata and Mahindra, Tesla is targeting the premium segment dominated by BMW and Mercedes-Benz.
Tesla’s India debut aligns with recent policy shifts reducing tariffs on EV imports under $35,000, provided local assembly is promised. Though Elon Musk won’t be present at the Mumbai launch, Maharashtra’s CM invited Tesla to consider R&D and manufacturing partnerships.
Feature | Details |
---|---|
Launch Date | July 15, 2025 |
Location | Maker Maxity Mall, Mumbai BKC |
Models Offered | Model Y RWD & Long Range AWD |
Price Range | Rs 60 lakh – Rs 68 lakh (ex-showroom) |
Import Duty Impact | +Rs 21 lakh due to >70% tariffs |
Delivery Timeline | RWD – Aug 2025; Long Range – Oct 2025 |
Expansion Plans | Delhi outlet planned; local manufacturing TBD |
Market Context & Outlook
High pricing reflects import-heavy strategy, ahead of possible Indian assembly.
Target audience: affluent urban buyers and premium EV enthusiasts.
Policy impetus: Govt aims to raise EV share to 30% by 2030, incentivizing foreign investors.
Competitive landscape: Tesla aims to carve out space against luxury ICE marques, while mass-market Indian EV leaders continue to scale.