New version of Honda City launched

Hyderabad Honda Cars India Ltd. (HCIL) launched its much-awaited new 5th Generation Honda City in India. The mid-size sedan was first introduced in the country in January 1998. The new version has been conceptualised to carry forward its legacy, deliver supremacy and exceed previous benchmark by offering superior value proposition to its customers.

The new Honda City has been developed at Honda R&D Centre located in Tochigi, Japan following extensive market surveys in India, ASEAN countries and other markets for people's driving needs and lifestyles.

Gaku Nakanishi, President & CEO, Honda Cars India said, "Honda City has been our key pillar of business for more than 22 years, being one of the longest running nameplates in the Indian automotive history. With cumulative sales of more than 4 million units worldwide, it has provided joy to almost 8 lakh customers in India and many more aspiring to own the model."

"Each generation of Honda City has raised the bar on design, technology, quality, comfort and safety. Our vision has been to offer our customers with a new value that is unprecedented in the history of Honda City and we are confident that the new version will create fresh excitement in the mid-size sedan segment," he added.

HCIL has also commenced the mass production and despatches of its popular family sedan new Honda Amaze from its manufacturing plant in Tapukara, Rajasthan. This new version is scheduled to be launched on August 18.

The company recently started the pre-launch bookings of the new Amaze, wherein interested customers can book the car online at 'Honda from Home' platform on HCIL website or at all authorised Honda dealerships across the country.

Honda Amaze, currently in its second generation and enjoys a diverse customer base in the country. The model was conceptualised, keeping in mind the ever-evolving needs and aspirations of Indian consumers.