Kia's New Seltos gets 31,716 bookings in one month
Seltos is the core brand that established Kia in India and the earlier version has already sold over five lakh units since 2019
Hyderabad: Kia India, announced that the New Seltos has now clocked 31,716 bookings in just one month. Pre-bookings for the most anticipated SUV, Kia Seltos began on July 14, 2023 at an attractive price ranging between Rs 10.89 lakh and Rs 19.99 lakh (ex-showroom). Seltos is the core brand that established Kia in India and the earlier version has already sold over five lakh units since 2019.
Close to 55 per cent of these bookings have been placed for the higher-end trims (HTX onwards), showcasing new-age customers’ affinity towards prioritizing premium features and driving experiences. The New Seltos was launched in an India exclusive -Pewter Olive color which has become a hit amongst customers accounting for close to 19 per cent of the total bookings till now.
Commenting on the strong performance of the New Seltos, Tae-Jin Park, Managing Director and CEO, Kia India, said, “The New Seltos stands as the latest trailblazer, equipped with an advanced 17-feature ADAS and the most powerful engine in its segment. The commendable performance of the New Seltos can be attributed to both our loyal existing customers and the new members who've embraced the Kia family. We are confident that the New Seltos will script afresh success story and expand the segment significantly in times to come.”
The New Seltos is touted as the most-evolved, safest, and smartest Seltos which comes with an array of segment-first and best features like dual screen panoramic display with 26.04 cm fully digital cluster and 26.03 cm HD touchscreen navigation, dual zone fully automatic air conditioner, and R18 46.20 cm crystal cut glossy black alloy wheels.
Prospective buyers can secure their bookings for the new Seltos through the official Kia India website and authorized Kia dealerships across the nation. Kia India is committed to fulfilling the rising demand and providing a seamless ownership experience for its esteemed customers.
In April 2017, Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility at Anantapur District. Kia commenced mass production in August 2019 and has an annual production capacity of approximately 300,000 units. In April 2021, Kia India reimagined itself in line with its new brand identity, “Movement that Inspires” aimed at offering customers meaningful experiences backed by innovative products and services. Under the new brand identity, Kia has set out to find ways to achieve new benchmarks and inspire consumers to be more and do more. Till date, Kia India has launched five vehicles for the Indian market – the Seltos, the Carnival, the Sonet, the Carens, and the EV6. Kia India has completed over 10 lakh dispatches from its Anantapur plant, including over 7.5 lakh domestic sales and close to 2.5 lakh exports. With over three lakh connected cars on Indian roads, it is among the connected Car leaders in the country. The brand has a widespread network of 432 touchpoints across 213 cities and is focused on strengthening its footprints across the country.
Kia is a global mobility brand with a vision to create sustainable mobility solutions for consumers, communities, and societies around the world. Founded in 1944, Kia has been providing mobility solutions for more than 75 years. With 52,000 employees worldwide, a presence in more than 190 markets, and manufacturing facilities in six countries, the company today sells around three million vehicles a year. Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging millions of people around the world to explore the best ways of getting around. The company's brand slogan – ‘Movement that inspires’ – reflects Kia’s commitment to inspire consumers through its products and services.