Hyundai Motor unveils LEGO bricks to showcaase Hyundai EXTER

Hyderabad: Hyundai Motor India Ltd, India’s First Smart Mobility Solutions Provider and the largest exporter since its inception, unveils the country’s Largest Outdoor Installation made of LEGO bricks to showcase the dynamic Hyundai EXTER. This first-of-its-kind outdoor Installation is crafted for customers to reimagine and experience the Hyundai EXTER at Cyberhub, Gurugram. The month-long display is poised to captivate and engage audiences as it redefines Installation Marketing in the automobile industry. The extraordinary display intends to showcase Hyundai EXTER in a fascinating and engaging way and also provide a distinctive positioning to the brand’s “Think outdoor. Think EXTER” communication.

Commenting on the initiative, Virat Khullar, Vertical Head, Marketing, Hyundai Motor India Ltd., said, “At Hyundai, we are always in pursuit of new and innovative means that engages and excites our consumers.