Ford India's New Year campaign launched

Hyderabad Continuing its endeavour to serve its customers stay committed, Ford has unveiled its new campaign film #CommittedToServe, as a promise of continued parts, service, and warranty support.

The company to give accessibility of service and spare parts across its network in over 240 cities, has implemented competitive cost of ownership and transparency with service and parts calculator, the promise of extended warranty and quality of service with a 'family wali' feeling.

The campaign film opens with the protagonist handing over the keys of her EcoSport to a Ford service executive. The film then shows her looking at their sparingly used Ford Ikon and enquiring if the old Ikon can also be serviced, just to surprise her mother on her birthday.

The Ford service person agrees instantly valuing the brand's association with the customer and then shows up in the evening, with both vehicles serviced and old Ikon, decorated with a ribbon. The special birthday gestures leave both women emotional and proud of their association with the brand and its products.