Citroen plans new model every year

Chennai: GLOBAL automotive manufacturer Stellantis group's Indian arm PCA Automobiles India Private Limited is planning to launch one new model every year for the next four to five years and will ship out those vehicle platforms, a senior official said on Wednesday.

Launching the company's first vehicle for the Indian market, Citroen C5 Aircross, a sports utility vehicle, Roland Bouchara, Senior Vice President (sales and marketing), PCA Automobiles, told the media that the company plans to launch one new model every year for the next four-five years. Bouchara said the company will export the vehicle platforms out of India, but not the vehicles. Group company PSA AVTEC Powertrain Pvt Ltd with its 3,00,000 units per annum production facility in Hosur ships out gearboxes to Europe, said Saurabh Vatsa, Senior Director (marketing and PR operations). Bouchara said 1,000 Citroen C5 Aircross has been booked so far.

The Citroen C5 Aircross comes in three variants - Feel (Mono-Tone) priced at Rs 29.90 lakh, Feel (Bi-Tone) at Rs 30.40 lakh and Shine (Mono-Tone and Bi-Tone) at Rs 31.90 lakh. Queried about the pricing strategy, Bouchara said the vehicle is priced slightly higher than the premium vehicles and less than the luxury vehicles in that segment.