BMW expects electric car sales to reach 30% by 2030

New Delhi: Luxury carmaker BMW expects its electric vehicle sales to surge over the next few years, accounting for around 30 per cent of the overall sales before 2030, driven by new products and enhanced adoption of green vehicles in the country, according to company's President and CEO Hardeep Singh Brar.

The German luxury carmaker's electric vehicle portfolio in India currently accounts for around 21 per cent of the overall sales. In an interaction, Brar said the company would like to have electric models in every vehicle segment it operates in the country. "We have done well in the electric segment, and we would like to build on that further. We are today, 21 per cent and I think at this rate, we may do 30 per cent even before 2030, which is mandated by the government," he noted. Between January and September, BMW Group India retailed 2,509 electric BMWs and MINIs, a growth of 246 per cent year-on-year. The share of EVs in total sales increased to 21 per cent with iX1 becoming the highest-selling electric car, followed by the flagship i7 in second spot. The carmaker has raced past 5,000 electric vehicle deliveries since 2022, when it commenced sales of such cars in the country.

Elaborating on the overall strategy, he noted that the automaker is also focusing on enhancing its sales network. "We have to grow the network, because Tier 2, 3 is growing well, we need to get into those towns," Brar said.

BMW would also work towards initiatives on finance in order to reduce cost of ownership, he stated. "How do we bridge the gap and give confidence to those consumers that, you know, owning a luxury car is not expensive. It is as affordable as mass premium. These are some of the things that we would like to work on," Brar said.