Audi register 97 per cent growth in sales in 2023
The high demand continued because it’s robust sales performance, growth in the luxury car segment, evolving demographics and favourable economic conditions
BB Bureau: Audi, the German luxury car manufacturer, registered a growth of 97 per cent compared to the same period last year by retailing 3,474 units of cars in the period January - June 2023. The high demand continued because it’s robust sales performance, growth in the luxury car segment, evolving demographics and favourable economic conditions.
Taking forward the electrification strategy, Audi India recently announced an industry-first initiative for EV owners - ‘Charge my Audi’ on the ‘myAudiConnect’ app. A one-stop solution that gives Audi e-tron customers access to multiple electric vehicle charging partners on one app. 750+ charge points are currently available to Audi e-tron owners on ‘Charge my Audi’ with more to be added in the next few months.
Balbir Singh Dhillon, Head of Audi India said, “Our performance in the first half of the year, despite supply challenges and rising input costs has laid the foundation for a successful second half of the year. Our volume models Audi Q3, Audi Q3 Sportback, Audi Q5, Audi A4 and Audi A6 are seeing strong demand. Our top-of-the-line cars Audi Q7, Audi Q8, Audi A8 L, Audi S5 Sportback, Audi RS5 Sportback, Audi RS Q8 and Audi RS e-tron GT are also growing in healthy numbers. Our electric range will soon witness a new model the Audi Q8 e-tron and we are confident of continued success in this segment.”
Audi India also continues the expansion of its pre-owned car business, Audi Approved: plus in India, which grew by 53 per cent in the first six months of 2023. Currently operating with twenty-three Audi Approved: plus facilities across all major hubs in the country, the brand plans to have twenty-seven plus pre-owned car facilities by the end of 2023.