Ather opens experience centre at Srikakulam

Srikakulam Ather Energy, India’s leading e-scooter manufacturer inaugurated its Experience Centre, Ather Space here. This is Ather’s ninth Experience Centre in Andhra Pradesh and its 137th in the country. Ather Space will retail the Ather 450X Pro, one of India’s quickest and smartest scooters, alongside the Ather 450X.

With the inauguration of this Experience Centre, Ather also rolls out a new, more compact design of their otherwise large-format outlets. While the large format Ather Space in a prominent location would generally be 1500-1800 sq ft, these outlets are designed to cover a slightly smaller area between 600-900 sq ft, a release issued by the company stated on Friday.

Speaking on the occasion, Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said: "We have been receiving a phenomenal response to our scooters since the launch of the first Experience Centre in Visakhapatnam in October 2021. Since then, Ather has increased its retail touch points across nine cities in the State."