Asian Paints experiential stores in AP, TG redefine paint retail

Asian Paints, leading paint and décor brand, is set to transform the way consumers in Andhra Pradesh & Telangana approach home improvement. The brand has launched 28 new experiential stores across the region — 5 ColourIdeas showrooms and 23 Colour Cube shop-in-shops — designed as one-stop destinations for all décor and painting needs.

This marks the largest retail footprint by any paint and décor brand in the region, reinforcing Asian Paints’ leadership and commitment to bringing world-class décor experiences closer to consumers.

With this expansion, Asian Paints becomes the first brand to introduce organised, design-led décor stores in the region, giving consumers - both homeowners and professionals, a direct touchpoint to explore colour, texture, wallpaper and wood finishes.

The stores showcase premium and luxury paint finishes, designer wallpapers, textured walls, and high-demand wood finishes - all presented in an engaging, touch-and-feel format.