Amaron unveils brand mascot 'Ron'

Hyderabad: Automotive batteries brand Amaron unveiled their mascot – The Ron. It's not just one; there are many of them, each representing the energy in its powerful, modern and sustainable form. Launched to coincide with the all-new Amaron batteries,

The Rons have become a trailblazer for the automotive batteries industry, which has, till now, not been known for using brand mascots. Jayadev Galla, CMD of Amara Raja Batteries Ltd, said: "We had always planned to launch a brand mascot and were waiting for the right opportunity.

Brand ambassadors and celebrities are valuable, but they don't become uniquely identifiable with a brand for extended periods. A mascot is timeless and unique. This is the right time to introduce the Rons, with Amaron expanding across India, and global markets."