FMC India rolls out new farm intelligence platform

The digital platform simplifies smart farming by using predictive modeling based on real-time data, enabling farmers to view emerging hotspots and target crop protection products precisely where and when they are needed, for more cost-effective control

Hyderabad: FMC India, an agricultural sciences company, has launched its innovative precision agriculture platform, Arc, in India. The new offering is aimed at encouraging smarter agricultural practices for farmers, advisers and channel partners.

By combining real-time data and predictive modelling, Arc farm intelligence assists farmers in monitoring field conditions and pest pressure. Farmers can then ensure precise application of the recommended crop care products to optimize yield and achieve higher returns on investment.

Ravi Annavarapu, President, FMC India and South-West Asia, said, “Farmers encounter numerous challenges in the field on a daily basis while navigating today's complex and evolving agricultural landscape. Arc farm intelligence, a one-stop solution for farmers, will support them in making informed decisions based on real-time field insights for more effective and efficient crop care, thus providing them with enhanced precision, productivity and profitability”.

We are confident that farmers will gain a significant advantage and stay ahead with these technology-driven services, he added.

The platform, available through a new app, will not only provide in-depth insights into FMC’s leading product portfolio, but also enable farmers to participate in several digital initiatives and contests throughout the year to win attractive rewards.

The app will also provide farmers easy access to FMC India’s boom spray service. Available at their fingertips, farmers can easily schedule a spray and pay using an integrated payment gateway on the app. Farmers can better plan their spray calendar with ten days’ advance weather forecast and make informed crop-care decisions. Additionally, farmers across India can access door-step delivery of FMC’s leading products via the app, as it is directly linked to FMC’s brand store on Amazon. Farmers can now access Arcplatform by downloading the app on their mobile devices from iOS and Android app stores. The multi-lingual app is available in Hindi, English, Tamil, Telugu, Kannada and Marathi languages.