Rasna eyes double-digit growth this summer

New Delhi: Rasna, a company which leads the instant drinks market, expects to have double-digit growth this season, helped by factors such as a good summer and a focus on reduced-sugar formulations as well as fortified drinks, said its chairman Piruz Khambatta.

The company said, like other industry players, its performance in 2025 was impacted due to unprecedented rainfall throughout the year in various parts of the country; however, it expressed confidence that 2026 would see a recovery, supported by forecasts of a strong summer similar to 2024, which recorded peak consumption.

The Ahmedabad-based company has introduced Nutri+, fortified with vitamins and minerals, targeting consumers with an affordable functional beverage for their kids, which is backed by nearly five decades of brand trust, he said. "I do expect at least double-digit growth over 2024," Khambatta said.