Assam tea trader to launch ‘Anti Black Friday Sale'

Guwahati: As global retailers slash prices for the annual ‘Black Friday' sale, a tea entrepreneur in Assam's Sivasagar district has decided to go against the tide, and launch a campaign to challenge what he calls the growing culture of impulse buying and “normalisation of waste”. This year, ‘Woolah Tea' is launching the ‘Anti Black Friday Sale - For the Planet', where instead of offering discounts, it will increase prices, a deliberate stance against the culture of impulsive shopping, said founder Upamanyu Borkakoty. He said ‘Woolah Tea', known for its patented bagless tea technology, is firm in its resolve to advocate the significance of sustainability through the brand. “‘Black Friday' has become one of the world's most aggressive symbols of consumption.