SRK Turns Spotlight On Muthoot FinCorp

Hyderabad: Muthoot FinCorp Limited (MFL), the flagship company of the 138-year-old Muthoot Pappachan Group, also known as Muthoot Blue, has launched an engaging new three-film ad campaign featuring brand ambassador Shah Rukh Khan. This campaign positions Muthoot FinCorp as India’s Original Gold Loan Specialist and underscores the brand’s commitment to making gold loans accessible, seamless, and hassle-free for every Indian.

At the heart of this campaign is a powerful message: gold loans should empower the customers, not exhaust. With over 3700 branches and a smart digital experience through the Muthoot FinCorp ONE app, Muthoot FinCorp combines trust with technology to deliver gold loans anytime, anywhere – with just a missed call.

Conceived by Moonshot, the campaign turns everyday loan struggles into moments of laughter and relief, thanks to SRK’s trademark charm. Whether it’s skipping long queues, avoiding unnecessary paperwork, or ditching awkward dance moves to impress loan officers, each film humorously reminds viewers that the real hero is Muthoot FinCorp’s hassle-free loan process.