SOTC Travels unveils a new campaign

Hyderabad : SOTC Travel, one of the leading travel and tourism companies in India, with a legacy of over 74 years has unveiled its refreshed brand position focused on the diverse travel needs of Indians. The company has launched an extensive multimedia campaign including digital, social and print media. Vishal Suri, MD, SOTC Travel Limited, said: “At SOTC, we take immense pride in being an Indian-grown brand, born of Indian entrepreneurship, dedicated to serving the diverse travel needs of Indians with unparalleled excellence. We firmly believe that today, no one understands the Indian Traveler better than Team SOTC.” He said that the company has also released its Europe 2024 collection of holidays to offer an array of experiences that the firm co-creates with and for its customers. He further added: “As we enter our 75th year in 2024, we aim to leverage this wealth of industry expertise and customer insight. Hence via the launch of our brand refresh, our customers will define what SOTC means to them."