Producer Confirms Lower OTT Deal for The Raja Saab

As anticipation builds for the Sankranthi release of The Raja Saab, producer TG Vishwa Prasad has revealed an interesting update about the film’s OTT deal.

Starring Prabhas and Nidhhi Agerwal, and directed by Maruthi, the horror-comedy has already created significant buzz with its promotional material. While fans await its theatrical arrival, Vishwa Prasad confirmed that the film’s digital rights have been finalised. However, he admitted that the OTT deal was struck at a lower price than initially projected.

According to the producer, the valuation reflects the current shifts and challenges in the OTT landscape. Despite the comparatively modest digital figure, the team remains optimistic about the movie’s performance in cinemas. With a festive Sankranthi release, the makers believe the film is well-positioned to deliver strong box-office returns.

Meanwhile, promotions are set to scale up. The team is planning a massive pre-release event on December 27, 2025, aiming to build peak momentum ahead of the film’s theatrical debut.