Prabhas’ Salaar Tops India’s Mobile Streaming Charts in March 2025
Prabhas’ Salaar: Part 1 – Ceasefire tops India’s mobile streaming charts in March 2025, with JioHotstar leading the content race, Nielsen reveals.
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According to Nielsen’s latest Mobile Audience Measurement report, Prabhas’ pan-India action film Salaar: Part 1 – Ceasefire emerged as the most-watched movie on mobile streaming platforms across India in March 2025. The Prashanth Neel-directed title, currently available on JioHotstar, led viewership alongside Netflix’s Tamil comedy-drama *Dragon*, reflecting rising demand for multilingual content in the country.
The Nielsen data encompasses viewing patterns on seven leading streaming services: Prime Video, JioHotstar, MX Player, Netflix, SonyLIV, and ZEE5. It is based on passive mobile tracking of Android users aged 18 to 45 residing in urban centers with populations exceeding 100,000. This methodology provides insights into content preferences across metropolitan, mini-metro, Tier 1, and Tier 2 markets.
JioHotstar dominated the March rankings, securing seven of the top ten movie slots. The platform also performed strongly in original and non-original series categories, emphasizing its broad content mix and strategic positioning in India’s competitive streaming landscape.
In original series, MX Player’s Aashram maintained its leading position, followed by JioHotstar’s Thukra Ke Mera Pyaar. Netflix’s Korean drama When Life Gives You Tangerines claimed third place, signaling growing interest in Korean content among Indian audiences. Netflix’s globally popular Stranger Things ranked fourth, confirming its sustained appeal.
Non-original series rankings featured established television hits, with MTV Roadies topping the list on JioHotstar. Long-running Indian soaps Yeh Rishta Kya Kehlata Hai and Anupama followed. HBO’s Game of Thrones secured ninth place, underscoring the ongoing demand for premium Western shows on Indian platforms.
Nielsen’s rankings incorporate a composite metric combining reach and time spent, focused on India’s New Consumer Classification System segments A, B, and C, representing the primary urban streaming consumer base.
India’s status as a mobile-first entertainment market underpins this streaming growth. PwC research shows Indians dedicate 78 per cent of their entertainment media consumption time to mobile apps. With India as the world’s second-largest internet market, mobile viewership remains a crucial factor shaping content consumption patterns.
