JioHotstar launches reality show Pitch to Get Rich

Pitch to Get Rich, India’s first fashion-focused entrepreneurial reality show, was officially unveiled at a glittering press conference in Mumbai recently. Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora unveiled the show’s trailer at a grand launch event.

The show represents a powerful collaboration between innovation and imagination. “Partnering with the Fashion Entrepreneur Fund and JioHotstar, we wanted to craft a platform where fashion founders could tell their stories, pitch their dreams, and transform their passion into thriving global businesses,” Said Apoorva Mehta, CEO, Dharmatic Entertainment.

Also in attendance at the event were Sanjay Nigam, Founder of the Fashion Entrepreneur Fund (FEF) and the creative mind behind the reality ; Apoorva Mehta, CEO of Dharmatic Entertainment; and Sushant Sreeram, Head of SVOD Business and CMO, JioHotstar.