India Jewellery Shopping Festival ropes in Shruti Hassan as brand ambassador

Hyderabad India Jewellery Shopping Festival (IJSF) launched by All India Gem and Jewellery Domestic Council (GJC), the apex trade body uniting jewellery manufacturers, wholesalers, retailers and exporters, has witnessed tremendous response from across the country. IJSF started on 15th October and will continue till 22nd November. IJSF 2023 will disburse upto 50 kilos of gold, 500 kilos of silver and prizes worth Rs 5 crore to the lucky consumers.

To commemorate the success of the shopping festival IJSF has roped in Bollywood and a Tollywood actress Shruti Hassan as a brand ambassador. She will be seen promoting the event through print, television, outdoor and social media ads across all major publications in the country.

IJSF 2023 has benefits for both B2B and B2C segments. The business owners can pay enrolment fee and choose from one of the several subscription plans and benefit from the ongoing festival. For customers any purchase worth Rs 25,000 will attract an assured coupon and limited-edition silver coin.

Dinesh Jain, GJC Director & IJSF Convenor, said "IUJSF 2023 is unlike any other shopping festival that the country has seen before. Its conceptualized by GJC who has the best interest. of the consumer as well as the jewellers community and hence its designed in a way that the benefits are passed on to both the buyer and the seller. We are a not-for-profit industry body and the transparent process has also restored customers' faith in the jewellery business as a whole. During the festival we are disbursing upto 50 kg gold, 500 kg silver and Rs 5-crore worth of bumper prizes to consumers. And I feel that is one of the reasons that we are seeing so much excitement about IJSF among the industry and consumers at large.

Saiyam Mehra, Chairman, Chairman GJC said, "We are happy with the overwhelming response that IJSF has generated from the industry and the customers. Our aim is to make India a jewellery tourism hub. Several industry participants have benefitted from the ongoing festival which is why they are also supporting IJSF by promoting it on their own. I am sure that IJSF will grow into a much bigger and most anticipated jewellery shopping event in the years to come.”

Manoj Jha, Joint Convenor, added, “IJSF is now almost on its halfway mark and we are happy with the way the event is progressing. It is helping retailers to generate more business and customers to take advantage of the offers and buy more with the same amount of investment. So, it’s a win-win for all. The digital and physical ongoing initiatives have enabled jewellery enthusiasts to restore customers' trust and helped them with secure and long-lasting investments.”

Rajesh Rokde, Vice Chairman, GJC said, "The ongoing IJSF 2023 festival is appealing to several customers and businesses. Exciting partnerships and digital processes have enabled the first leg of the festival to be a huge hit. Vendors from several cities have eagerly participated and made a fortune by participating in IJSF 2023. We look forward to rolling out more offers and helping the industry grow on an even larger scale."