BLACKPINK Comeback Sparks Fan Disappointment Over Missing Music Video Ahead of July 4 Release

The announcement of BLACKPINK’s comeback on July 4 should have been a moment of celebration for BLINKs worldwide—but instead, it has stirred a wave of disappointment. The reason? The much-anticipated return reportedly comes without a music video, a move fans are calling “unfair” and “underwhelming” for a group of BLACKPINK’s global stature.

What’s Happening?

As the group gears up for their Deadline Tour, fans were hoping for a full-fledged promotional comeback, including a visually spectacular music video—something that has been a staple in BLACKPINK’s past releases. However, reports suggest that the comeback will feature only audio content, with no accompanying video or elaborate visuals.

This development has triggered widespread dissatisfaction among fans, many of whom took to social media to voice their concerns. Hashtags like #WeWantMV and #BLACKPINKDeservesBetter began trending shortly after the news broke.

Fans React

BLINKs have been vocal about feeling “neglected” in comparison to other major K-pop fandoms, citing BLACKPINK’s relatively fewer comebacks and long gaps between releases. Many feel that YG Entertainment’s promotional strategies often fall short, especially considering BLACKPINK’s global influence.

“The girls deserve more. We’ve waited too long for a comeback, and now we’re told there’s no MV? It feels like a letdown,” one fan posted on X (formerly Twitter).

What's at Stake

With the Deadline Tour approaching, this comeback was expected to build momentum and generate hype. Instead, the lukewarm rollout risks dampening fan enthusiasm at a critical time. While anticipation for the group’s live performances remains strong, the lack of a visual component to their new music has left a noticeable void in the excitement.

No Official Response Yet

So far, YG Entertainment has not addressed the backlash or confirmed whether a music video might be released at a later date. Fans continue to hope that the company will reconsider or surprise them with a last-minute announcement.