India's festive hiring rises 17% as temp roles see 25% surge this year: Report
Report cites rise in consumer sentiment, festive offers, and wider geographic penetration as reasons for increased hiring
image for illustrative purpose
Mumbai: Overall hiring volumes grew by 17 per cent year-on-year across key consumption-linked sectors during the August-October period, driven by heightened consumer sentiment, attractive festive promotions, and wider geographic penetration, according to a report.
According to the report by workforce solutions provider Adecco India, there was a 25 per cent surge in gig and temporary jobs compared to the same period in 2024.
The report, based on an analysis of internal data and external reports, noted that the weeks leading up to Dasara and beyond saw a sharp rise in temporary staffing across retail, e-commerce, BFSI, logistics, and hospitality. Adecco had projected 2.16 lakh gig and temporary jobs in 2025, and within just three months, the industry has seen 37 per cent growth in temporary hiring and 15-20 per cent uptick in deployment of gig workers, underscoring the strength of seasonal demand. "India's festive hiring this year reflects both economic confidence and the growing maturity of the gig economy. Hiring volumes and compensation payouts have surpassed the past three years, making 2025 the strongest year since the post-Covid normalisation phase.
