Consumer Electronics Industry Likely To Grow 10-20% This Festive Season

The consumer electronics industry is preparing for record-breaking sales this festive season. The people involved in the consumer electronics industry hope that the industry will grow 10 per cent to 20 per cent this season.

This festive season, Brother India, a consumer electronics major, has experienced a strong rise in demand across its product range, with sales increasing by 25 per cent compared to last year.

Talking to Bizz Buzz, Alok Nigam, Managing Director at Brother India said, “We’ve noticed that customers are looking for reliable and efficient electronics to meet personal and professional needs. To celebrate the festive season, we’re offering special discounts of up to 30 per cent, on our Ink tanks and Laser Printers.”

We anticipate that the consumer electronics industry will grow 10 per cent to 20 per cent this season, driven by higher demand for devices that make everyday life more convenient and connected, he added. The festive season is a pivotal time of the year when consumers eagerly shift their focus to upgrade their homes and enhance comfort, especially with essential appliances like heaters, geysers, and fans.

Rajeev KR Gupta, MD, Thermocool Home Appliances, said, “This year, we’re expecting record-breaking sales, driven by changing lifestyles, urbanization, and a rising preference for high-quality, convenient home solutions.”

At Thermocool, we’re committed to meeting these evolving needs with our range of energy-efficient and innovative appliances that not only perform but also enhance the aesthetic and functional value of modern homes. Our consumer-centric designs feature smart technology, quick installation, and eco-friendly options that are perfectly suited to today’s values, he added.

With economic optimism on the rise and increased purchasing power, this season promises exciting growth for the industry. The consumer electronics industry is preparing for record-breaking sales this festive season. Consumers are showing a strong appetite for new tech that enhances everyday living. From interactive display panels reshaping how we work and learn, to health-focused innovations like advanced water purification systems, there is a

HS Bhatia, Managing Director, Daewoo India said, “Notably, this year has seen a much higher contribution from high-end products compared to previous years, with large-sized LED TVs, inverter air conditioners, and larger refrigerators being in higher demand.”

In the home entertainment space, smart LED TVs, like those featuring advanced Korean technology, are drawing attention for their impressive features and viewing experience.

Retailers are ready with special discounts and festive promotions to attract tech-savvy buyers. With the excitement building, this season is set to mark a high point for sales, reflecting both consumer enthusiasm and the industry's ability to meet growing demand.