Vitagoli built with education, awareness & trust

Ruchika Rajbans, Founder & CEO, Arechar Group; Creator of Vitagoli decodes the formulae women-first wellness supplements

What inspired you to found vitagoli, and how did you identify the gap in the Indian market for women-first wellness supplements?

Most founders say they started because they “couldn’t find the right product in the market.” My journey was very different, nothing accidental, everything intentional. Vitagoli was born from deep introspection, not convenience.

When my son was born, I stepped away from the corporate treadmill — not out of compulsion, but out of clarity. And that clarity soon became conviction. I often say, “Motherhood didn’t pause my ambition; it purified it.” At that time, I had a newborn son in my arms and a six-year-old daughter who looked up to me every day. Managing both brought a renewed sense of purpose and that purpose gave birth to my third child: Vitagoli. I built Vitagoli with the same care, resilience, and uncompromising standards with which I raise my children. No shortcuts. No borrowed formulas. No exaggerated promises. Only clean science, honest ingredients, and global-quality standards designed specifically for women.

In India, women’s wellness has long been treated as an afterthought fragmented, misunderstood, and often silenced. I wanted to change that. I wanted to create a brand that prioritizes a woman’s emotional balance, hormonal health, sexual confidence, nutritional strength, and overall well-being the quiet battles women fight every single day.

Vitagoli isn’t just a supplement brand. It’s a movement to help women feel seen, supported, and celebrated from the inside out.

How does Vitagoli balance traditional botanical wisdom with modern, evidence-based nutrition?

India’s traditional botanicals are powerful but only when used in clinically validated, tandardized forms and in correct dosages. At vitagoli, our formulation philosophy is simple: Ancient wisdom × Modern science = Real efficacy; Our R&D team works with ayurvedic botanicals like shwagandha, shatavari, brahmi, gokshura, gokhru, safed musli and ginseng, but we pair them with modern nutraceutical actives such as resveratrol, L-arginine, grape seed extract, D-mannose, L-theanine, magnesium chelates and vitamin complexes.

For example, our Sexual Wellness tablet uses 13 botanicals, but also incorporates resveratrol for blood flow, ginseng for energy and mood and potent adaptogens to support hormones and libido. This dual approach ensures our products remain natural, culturally familiar and scientifically strong, a balance India’s women deserve.

In a world where sexual health is still taboo for Indian women, how does Vitagoli build education, awareness & trust?

Sexual wellness is one of the most silenced health domains for women. Most women grow up hearing “good girls don’t talk about this.”

Because of this cultural conditioning, women silently suffer through: low libido vaginal dryness poor arousal hormonal dips fatigue-driven disinterest performance anxiety postpartum changes menopause-related sexual discomfort vitagoli is changing this narrative with non-judgmental education and sisterhood-led storytelling. We invest heavily in founder-led content because when women hear from another woman, especially a mother, it creates trust. We focus on community conversations (Vitagoli WOM): Women learn from women, without shame. We emphasize UGC-based awareness where real users talk about real problems. We advocate doctor-backed advice by partnering with gynaecologists, dietitians and psychologists to build credibility. Our communication always centres on dignity, science and emotional safety because sexual wellness is not a luxury; it’s a fundamental part of a woman’s wellbeing.

Vitagoli’s portfolio spans stress, bones & joints, hair-skin-nails, sexual wellness, and more. How do you decide which health domains to address next?

Our approach is completely data, science and empathy-led. We don’t create products because the market is trending. We create them because women repeatedly tell us, “I need help with this.” Our decisions are based on three inputs: Clinical need:

What problems are increasing due to lifestyle, hormones, stress, PCOS, pollution, sleep deficiency, and ageing?

Community insights:

We analyze lakhs of wellness inquiries via our WhatsApp automation and tele-wellness calls. R&D feasibility:

Can we create something genuinely effective; not another “me-too” supplement?

This is why Vitagoli moves into categories where women truly struggle: stress, libido, hair fall, pigmentation, fatigue and menopausal transitions.

How does your in-house self-assessment (Shinescan / Wellness Consult Test) work? How effective is it?

Women often know they’re “not feeling like themselves,” but can’t connect symptoms to underlying causes. Our Shinescan bridges that gap. It is a 2–3minute assessment built with: symptom mapping; hormonal pattern recognition; stress profiling; and lifestyle audit cycle-based insights.

Based on the answers, the tool recommends the right Vitagoli product and explains why. The effectiveness has surprised us: 65–70% of women who take the Shinescan find a product match that directly addresses their core concern and our repurchase rate is highest among users who came through this personalised route. It’s our way of replacing guesswork with guided care, something Indian women rarely get.

Many brands compromise on “clean” or “natural.” How does Vitagoli ensure safety?

We follow a strict “Clean Promise” something I personally enforce with zero compromise: No added sugar (especially in our gummies); No gluten; No artificial colours; No habit-forming ingredients; No melatonin in sleep or stress products; No fillers that dilute efficacy and No under-dosed botanicals.

GMP-certified, ISO-certified, FSSAI-compliant manufacturing. Because my philosophy is simple: If I won’t give it to my own daughter, it will not reach the market. At Vitagoli, we source rare botanicals globally with strict purity checks. A practice built into our brand’s values.

How has demand for women’s sexual wellness changed in India? Which consumer groups are growing fastest?

The shift is massive. Three years ago, conversations around female libido and pleasure were negligible. Today, women Google sexual wellness more frequently.

Tele-consultations on libido, dryness, and low desire have nearly doubled. Sales in metros have grown, but Tier 2 cities are the fastest- growing segment. Women aged 28–45 show the highest adoption because this is when stress, childbirth, hormonal imbalance, work pressure, and relationship fatigue converge.

Indian women are finally saying: “My sexual wellness matters too.”

And they’re choosing science-backed support, not hush-hush home remedies.

Do regional or cultural differences exist in adoption of sexual wellness products?

Yes, but they’re evolving rapidly. South India (especially Bengaluru, Hyderabad, Chennai) is highly aware, health-conscious, more open to botanical-based sexual wellness. East India is growing rapidly; more driven by problem-solving (stress, fatigue, hormonal imbalance). North India is more conservative outwardly, but high online demand mostly discreet purchases. West India (Mumbai, Pune): is the most progressive; strong acceptance of modern sexual wellness.

Interestingly, once education enters the picture, regional hesitations significantly drop. Women relate when you talk about stress killing libido, hormonal swings reducing desire, or postpartum dryness these are universal truths.

What challenges does Vitagoli face while marketing sexual wellness in a conservative ecosystem?

The biggest hurdles aren’t regulatory; they are emotional and cultural.

1. Advertising restrictions

Platforms often restrict words like “libido,” “sexual wellness,” “arousal,” making scientific education difficult.

2. Social hesitation

Women fear being judged for even clicking on sexual wellness content.

3. Limited clinical literacy

Women confuse libido changes with relationship issues, when often the root cause is stress or hormones.

4. Stigma around female desire

Men’s sexual wellness is accepted. Women are whispered about.

Despite these challenges, Vitagoli grows by leaning on: scientific education

What’s next for Vitagoli? Product lines, global expansion or clinical validation?

Our roadmap is ambitious but deeply responsible.

1. New Product Lines

We are working on formulas in: - sleep (non-melatonin), fatigue & 2 PM energy crash - advanced PCOS support - egg quality & fertility nutraceuticals - peri-menopause & menopause innovations - sexual wellness 2.0 with stronger clinical actives

2. Clinical Trials; R&D

We are building partnerships with: - research universities - functional medicine practitioners - clinical labs for biomarker-based studies

3. International Expansion

With Arecher Nutra’s existing global distribution network, we plan to enter: - Middle East; - Southeast Asia; - African markets and - Select Western markets for women’s wellness.