Tasva, the Indian menswear brand from Aditya Birla Fashion and Retail Ltd and designer Tarun Tahiliani announced the launch of its fifth store in Hyderabad at Banjara Hills. With this opening, Tasva has a total of 55 stores across the country. The store will house curated wedding and occasion wear for men.
Spread across 3,582 sft the new store provides a range of kurtas, bundis, sherwanis, bandhgalas, achkans, churidars, aligarhis, and accessories such as safas, brooches, pocket squares, shawls, stoles, mojaris and more. Tasva’s team of stylists will also be present to provide personalised assistance.
Commenting on the launch, Ashish Mukul, Brand Head, Tasva remarked, “With a complete product offering across Indian occasion and wedding wear apparel and accessories for men, we believe a strong market like Hyderabad offers tremendous potential for us to take this brand to many more consumers. From our current network of 55 stores in 34 cities, we plan to accelerate our store expansion to a network of over 90 stores by the end of this financial year.”
Each garment reflects Tahiliani’s signature style which uses fabrics such as silk, banarasi brocade, velvet, and cotton. Traditional embroidery such as zardozi, aari, chikankari, and gota work has been used across the collection.
On the occasion, Tarun Tahiliani, Chief Design Officer, Tasva, said: “Tasva was my long-held dream made possible by Aditya Birla Fashion and Retail. For the longest time, I have heard that ethnic wear is uncomfortable, and Tasva is an attempt to rectify that.”
