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Tea brand from Hindustan Unilever Limited, Taj Mahal Tea has received the Guinness World Record certification for its latest outdoor campaign, set in Vijayawada. Located opposite the Vijayawada junction railway station, the billboard uses rains to play the notes on the Santoor (musical instrument) to create Raag Megh Malhar, the Raaga (musical mode/tune/scale) of the rains.
A blend of technology, nature, and Hindustani classical music, ‘Megh Santoor’, the out-of-home installation measures a total surface area of 2,250 sft.
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