Brightcom to take over digital marketing company

Hyderabad: Hyderabad-basedBrightcom Group, the global internet brand, has signed a Letter of Intent to acquire a digital marketing services company based out of India with 1,100 employees and premium clients such as Netflix, Disney, Bitly, Hulu and The New York Times.

The details regarding the name of the target company have been kept confidential in light of the confidentiality clause of the LOI. A definitive agreement will follow after the completion of the customary business, legal and financial due diligence.

The company partners with clients for their product strategy, product development and operational support needs. It does display, video and mobile advertising for ad agencies and publishers. The company works closely with creative agencies, media buying firms and analytics suites to deliver results for top brands. They operate out of India, US and Europe. Their presence in the US and Europe helps them to be in touch with the latest developments in the advertising space in mature markets.