Bask launches Brew Tribe coffee on wheels

Hyderabad: Hyderabad-based startup, Bask Associates has launched first-of-its-kind freshly brewed coffee on the go model in the country - The Brew Tribe.

The Brew Tribe offers a unique, freshly brewed coffee-on-the-go experience to the black beverage connoisseurs. The initiative is ecofriendly with coffee served from aesthetically designed Mahindra electric carts, in minimal plastic biodegradable cups. The relatively low investment on infrastructure and operational cost associated with a mobile cart, makes the services pocket-friendly. The carts are placed at strategic locations in the city and are on the move to be within the reach of the customers.

"We consume multiple cups of coffee be in South or anywhere, consumers don't bother about the price, they are more conscious about quality. It's a smart and demand driven idea in a light asset model. The main feature to attract consumers is variety they offer. It's good to have mobile coffee, the startup is promoting pollution-free and environment-friendly business, serving in bio-degradable cups. They are also encouraging women and young entrepreneurs through franchisee model and CSR. They are providing tasty and healthy coffee with less fat ingredients, coffee lovers would certainly love it," said, Jayesh Ranjan, Principal Secretary, I & C and IT, Telangana.

T Muralidharan, Chairman, FICCI, Telangana & TMI Group, said: "It is good to see employees are becoming entrepreneurs. With coffee we make connection with people. I always encourage startup teams; community and connectivity is important for them."

"We have 50 per cent women entrepreneurs already and also like to give more franchisee models for women. We planned for CSR activities and women empowerment initiatives. As it is on roads and outdoor business, it is challenging for us to give our Franchisee models to women entrepreneurs," Sanjuwar Devalapally, Founder, Bask Associates, said.