Tata AIA Life opens 100 new digitally enabled branches

Hyderabad Tata AIA Life Insurance (Tata AIA Life), one of India's leading life insurance companies on Friday said that it is adding 100 new digitally enabled branches to expand its distribution reach across the country.

Through this expansion, the insurer will expand its reach significantly in over 18 Indian states, especially Maharashtra, Gujarat, Rajasthan, Uttar Pradesh, and West Bengal. Over 60 of the 100 new digitally enabled branches have already begun operations, with the remaining to become operational by end of November 21.

Each branch has been enabled with digital solutions and processes to facilitate contactless customer service and paperless operations. Customers can interact with branch officials through video calls or if visiting the branch, can avail of a self-service digital kiosk, to get their needs serviced and queries addressed. Such digitization of physical branches will also help in sustaining physical distancing protocols, Tata AIA Life said.

The Insurer currently has over 218 branches across 25 states and 175 cities of the country, while having a strong presence in the agency, broking, bancassurance, assisted purchase and online space.

Naveen Tahilyani, MD & Chief Executive Officer, Tata AIA Life Insurance, said, "More and more consumers are realising the need to avail protection and savings-oriented solutions today, as we navigate these challenging times. Amid this scenario, we, at Tata AIA, are making sure that we can service consumers through various modes, especially through conveniently located branches in emerging locations. Given that these branches are digitally enabled, they will allow us to meet the evolving needs of the new age consumers, while also supporting the Government's efforts to deepen life insurance penetration and maintain safety protocols and procedures with regards to the continuing pandemic."

Amit Dave, Chief Agency Officer, Tata AIA Life Insurance, added, "70 out of the 100 new digitally enabled branches are being introduced in locations where we do not have an existing agency distribution setup. This will enable us to expand our reach and offer our protection & saving related solutions to the local populace in these markets. Importantly, the move should lead to generation of over 10,000 jobs, directly with employees on payroll and indirectly as bringing on board digitally enabled and highly trained life insurance advisors."