Indian exporters see over 80 per cent business growth during Black Friday Cyber Monday shopping event on Amazon

Bengaluru: During the Black Friday and Cyber Monday (BFCM) shopping events held globally between November 17-27, Indian exporters on Amazon Global Selling saw more than 80% business growth compared to business as usual (11-day period starting October 20th) and over 25% growth compared to the same period last year. Coming right after the festive season in India, the BFCM sale has traditionally been a key sales period for Indian exporters and the BFCM’23 shopping event provided a spike in business for thousands of exporters on Amazon Global Selling. Exporters from tier 2 and tier 3 cities saw strong year-on-year growth during this period — Karur (over 100% YoY), Junagadh (nearly 100% YoY), Erode (over 50% YoY), Jaipur (over 30% YoY).

Great demand for Indian products

Customers across global markets shopped from Indian exporters on Amazon Global Selling during the 11-day sale period with North America, Europe and the Middle East driving the highest sales. The highest growth was seen in categories like Beauty (over 80% YoY), Health and Personal Care (nearly 50% YoY), Grocery (over 30% YoY), Home (nearly 30% YoY), and Kitchen (nearly 30% YoY). Popular Indian brands selling internationally, including CGK Unlimited, Lane Linen, Kitsch, Skillmatics, California Design Den, and Gurunanda, along with thousands of others, saw high demand during BFCM 2023.

Bhupen Wakankar, Director, Global Trade, at Amazon India, said, “We are thrilled to see the continued success of Indian exporters in global shopping events on Amazon. It’s a testament to the growing adoption of e-commerce exports and Amazon Global Selling amongst Indian entrepreneurs. Our focus remains on enabling businesses of all sizes across India to leverage Amazon’s logistics and infrastructure to cater to customers across the world. We are humbled to play a role in taking their ‘Made in India’ products global as we continue to work towards our pledge of enabling $20 billion in cumulative exports from India by 2025.”

Hemant Pisharody, Business Head, Homespun Global, said, “We’ve had a fantastic BFCM’23 with business growing 3x YOY. With a longer sale period this year, we started preparing our inventory and improving discoverability four months in advance and our efforts paid off. These peak shopping events on Amazon not only provide us high traffic opportunities to expand our business, but also help us gain strong insights with more reviews, ratings, and rankings. Amazon Global Selling has been a wonderful partner for our brand this holiday season and we are very excited for the next one in 2024.”

Helping Indian exporters succeed in global markets

To enable more businesses to leverage ecommerce exports and sell globally during the holiday season, Amazon recently launched SEND, an Amazon partnered carrier program, to simplify international shipping for Indian exporters. Hundreds of Indian exporters leveraged SEND to ship their products this festive season within the first month of launch. Amazon had also slashed the subscription fee for new Indian exporters joining its Amazon Global Selling program for the first three months from $120 ($39.99 per month) to just $1. Apart from supporting Indian exporters on the program with shipping solutions, Amazon recommended key shopping trends to Indian exporters which enabled them to be inventory-ready and bring in relevant product assortment, and further recommended a range of deals and advertising options to choose from.

Seller Quote on their experience with SEND

"We have been using SEND Ocean Shipping services to ship products to the US and are extremely satisfied with the efficiency and reliability of the service. The shipping rates are better than the market and the time taken for container delivery is 30-35 days as compared to 60 days from others. We appreciate Amazon’s commitment in providing excellent shipping services through SEND and we look forward to a successful working relationship in the future" says, Krishna Murari, Co-Founder Cottington.”