Coca-Cola India enters India's tea market, introduces 'Honest Tea'

Coca-Cola India has announced its entry into the ready-to-drink tea beverages market by introducing 'Honest Tea,' a brand owned by Honest, a subsidiary of the Coca-Cola Company. The company will source organic green tea for this product from Luxmi Tea Co Private Ltd's Makaibari Tea Estate in Kolkata, as indicated by an MoU signed during the seventh edition of the Bengal Global Business Summit (BGBS).

The primary aim of this launch is to expand the range of beverage options available to consumers, according to a senior official from Coca-Cola India & Southwest Asia. The Honest Tea line will feature iced green tea in Lemon-Tulsi and Mango variants, providing consumers with refreshing and diverse choices.