BMW dominates Bharat Mobility Expo 2024 with electric elegance

New Delhi: BMW Group India made a formidable impression at the prestigious Bharat Mobility Global Expo 2024, strategically positioning itself as a powerhouse in the electric vehicle domain. The spectacular showcase featured an impressive array of cutting-edge models, including the BMW i7, BMW iX, BMW i4, BMW iX1, and the MINI 3-door Cooper SE. From February 1 to 3, 2024, the BMW Group India pavilion, located at Hall No. H1-11, Bharat Mandapam, Pragati Maidan, New Delhi, became a focal point for innovation and luxury.

This dynamic presentation underscored BMW Group India's unwavering commitment to not only maintaining but also dominating the luxury electric vehicle market. The eclectic mix of electric vehicles on display showcased the company's dedication to sustainability, performance, and avant-garde driving experiences. Mr. Vikram Pawah, President of BMW Group India, expressed enthusiasm for participating in this visionary event, emphasizing their pride in showcasing a robust and diverse electric portfolio.

The spotlight shone brightly on the groundbreaking BMW i7, a luxury sedan that masterfully combines an exclusive driving experience with an unyielding commitment to sustainability. With enhanced comfort and a unique in-car entertainment system, the i7 took centre stage, setting new standards for well-being inside a car. This model encapsulates all-electric innovation, visionary design, and powerful driving dynamics, making a striking impression wherever it goes.

The BMW iX, another star of the showcase, effortlessly merges premium mobility with Sports Activity Vehicle (SAV) practicality. Its agility, long operating range, and luxurious spaciousness redefine electric driving, embodying the principles of sustainability throughout its lifecycle. More than just a car, the iX epitomizes a modern way of life.

In the mid-sized sedan category, the BMW i4 stole the limelight by seamlessly blending sheer driving pleasure with a segment-best operating range. With absolute luxury, class-leading ambience, and generous space, the i4 promises maximum comfort, especially with its rear-axle air suspension, ensuring an electrifying experience that surpasses expectations.

The BMW iX1, labelled a game-changer in its segment, fulfils the expectations of an SAV in a purely electric way. Boasting the latest BMW eDrive technology, sharp design, and a fun-to-drive character, the iX1 electrifies every adventure with class-leading range, confidence, and determination.

Closing the electric ensemble, the MINI 3-door Cooper SE preserves the iconic MINI experience but propels it into the roads of tomorrow. With the legendary go-kart feeling, instant torque, and zero emissions, this all-electric MINI offers an entirely new and intense driving experience, marking a dynamic evolution in the MINI legacy.

Mr Pawah anticipates engaging with visitors, offering them a unique opportunity to witness industry-leading innovation and experience the future of mobility through BMW Group's exceptional electric vehicles. This strong presence at the Bharat Mobility Global Expo 2024 solidifies BMW Group India's leadership in the luxury electric car market, providing a compelling fusion of sustainability, performance, and driving pleasure for the discerning consumer.