ASICS launches limited edition gear for TCS World 10K in Bengaluru, Sunday, April 28, 2024

ASICS sportswear brand, has unveiled its limited-edition merchandise for the prestigious TCS World 10K Bengaluru, slated for Sunday, April 28th, 2024. Celebrated as a harmonious blend of speed and endurance, the 10 km distance marks a significant milestone in long-distance running.

As the official Sports Goods Partner for the TCS World 10K Bengaluru, ASICS India has introduced a distinctive race day merchandise collection, drawing inspiration from the botanical allure of Bengaluru's iconic Cubbon Park. Nestled in the heart of the city, Cubbon Park is revered for its natural splendor, artistry, and historical significance.

The highlight of the collection is the Novablast 4 limited edition shoes, embodying innovation with the advanced FF BLAST™ PLUS cushioning technology. Engineered with an intricately woven upper, these shoes deliver unmatched comfort, breathability, and durability. The trampoline-constructed outsole ensures seamless transitions and enhanced stability, infusing every stride with energy. Adorned with the inscription "Bengaluru 2024," these bespoke running shoes not only epitomize cutting-edge technology but also mirror the dynamic essence of Bengaluru's vibrant culture.

Complementing the footwear are the limited-edition race day apparel, including t-shirts and shorts available in a vibrant array of colors for both men and women. The graphical design, featuring a spiral motif inspired by Bengaluru's running culture, resonates with ASICS' brand ethos of passion and performance.

Mr. Rajat Khurana, Managing Director, ASICS India and South Asia, expressed pride in ASICS' association with the TCS World 10K Bengaluru 2024 edition, stating, "Our Race Day Look pays homage to the historical allure and natural splendor of Cubbon Park. With a blend of artistic graphics and state-of-the-art technology, our merchandise empowers runners to conquer the TCS World 10K Bengaluru in style and comfort."

He added, "We believe that the high-performance features and innovative design of our merchandise will elevate participants' race day experience."

Vivek Singh, Jt. MD, Procam International, applauded ASICS' longstanding partnership with the TCS World 10K Bengaluru, emphasizing the brand's commitment to setting new benchmarks in merchandise quality.

The TCS World 10K Bengaluru, a World Athletics Gold Label Road Race, will commence on Sunday, April 28th, 2024, with the start line set on Cubbon Road outside the Field Marshal Sam Manekshaw Parade ground. The official TCS World 10K Bengaluru merchandise will be available at flagship ASICS stores nationwide and online via the brand's website.