Amazon announces 7th edition of Prime Day as the biggest ever Prime Day event
Amazon Business witnessed a 56% sales growth vs Prime Day 2022
Hyderabad: Amazon India announced that the 7th edition of Prime Day was the biggest ever Prime Day event. Prime Day 2023 on 15-16 July enabled Prime members to discover joy through great deals, new launches and block buster entertainment. Thousands of sellers, brands and bank partners came together this Prime Day to offer Prime members big savings of around INR 300 crores.
Prime members enjoyed fastest deliveries this Prime Day with highest number of same day deliveries. 1 in 3 orders in metros were delivered before Prime Day got over, and 1 in 2 orders across most Tier 1 & 2 cities were delivered in less than two days. This Prime Day event witnessed strong growth in Prime membership, and highest engagement with 14 per cent more members shopping than last year’s Prime Day event.
Small and Medium Businesses (SMB) saw a strong sale. SMBs on Amazon.in received 20 orders every second during this Prime Day event. Over 90,000 SMB sellers received orders from Prime members across 19,000+ pin codes in India. Small business focused programs like Launchpad (a program designed to boost small businesses on the marketplace) and Local Shops launched over 800 new products. In Fashion and Beauty, Prime members were delighted with great deals across top brands, including, Marks & Spencer, Tommy Hilfiger, Ray- Ban, Biba and Levi’s.
Approximately 5 smartphones got sold every second with 70 per cent of the demand coming from Tier 2 & 3 cities; foldable smartphones grew 25x and an overwhelming response from Prime members on the newly launched smartphones (OnePlus Nord 3 5G, Samsung Galaxy M34 5G, Motorola Razr 40 Series, Realme Narzo 60 Series and iQOO Neo 7 Pro 5G).
“We are delighted by the success of Galaxy M34 5G, which emerged as the No. 1 selling smartphone amongst the new launches on Amazon Prime Day. Galaxy M34 5G, an Amazon Specials, continues the successful legacy of Galaxy M Series. It showcases the trust customers have in our brand and demonstrates how our commitment to ground breaking innovation continues to resonate with consumers,” said, Aditya Babbar, Senior Director, MX Business, Samsung India.
Commenting on the success of the shopping event, Akshay Sahi, Director, Prime and Delivery Experience, Amazon India said, “I would like to thank our sellers, brand partners and Prime members who helped make this Prime Day the biggest ever in India. Brands and sellers across categories received a great response from Prime members from metros and Tier 2 & 3 cities and towns across India. With the biggest product and brand launches, best deals of the year this Prime Day, we also delivered highest number of same day deliveries over past Prime Day events.”