Ad volumes see sharp recovery in July-September period, news and GEC record highest share

After a 10 percent drop in advertising volumes on TV during the April-June period due to the second wave of coronavirus, ad volumes rebounded in July-September with a ‘V’ shape recovery and an 11 percent surge over the prior quarter.

With an increase in TV ad volumes in July-September period this year, the number of categories, advertisers, and brands climbed by six percent, 12 percent, and 12 percent, respectively, over the same period last year, according to AdEx India, a division of TAM Media Research, a television audience measurement analysis firm.